Campaign’s Digital Faces to Watch 2025 – Sara Al Dehni, Senior Integrated Communications Executive, Gambit Communications

Campaign’s Digital Faces to Watch 2025 – Sara Al Dehni, Senior Integrated Communications Executive, Gambit Communications

Age: 23

Nominated by Jamal Al Mawed, Founder & Managing Director:
What a talent! In her first 18 months in digital communications Sara has achieved what would take others years of experience. She’s shown the tenacity to be a regional champion, global Cannes contender, and was an outright choice for our Gambiteer of the Year 2024. What makes her a true talent isn’t just her winning mentality across awards shows, competitions and pitches, but also her curiosity, confidence and conviction. She is a shining example of young Arab talent, and I’m proud to have her in the team.

Career highlights

I joined Gambit in 2023 as a Magna Cum Laude journalism graduate, and it’s been an eventful journey to say the least! I won the MENA Young Lions Gold medal in my first year, flew to France to represent the region at Cannes Young Lions, coming in the top five globally, and went on to win the 2024 ‘Gambiteer of the Year’.

I’ve had the chance to be part of the pitch team for major client wins including Uber, Essilor Luxottica and Emirates Airlines Festival of Literature, learning how to execute impactful digital influencer campaigns across the GCC.

Guiding principles

Stay curious, and whatever you do, never settle for mediocrity. Come up with outrageous ideas no matter how ridiculous they sound when you say them out loud. Think big, really big, then think even bigger.

Side hustle

If I got paid for reading, I’d be a billionaire by now.

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