Campaign’s Digital Faces to Watch 2025 – Sanya Ijaz, Account Director – Digital, Atteline

Campaign’s Digital Faces to Watch 2025 – Sanya Ijaz, Account Director – Digital, Atteline

Age: 30

Nominated by Sophie Simpson, Managing Director:
Sanya is a true expert in her field, always putting clients and the agency at the heart of her work. She is highly collaborative, consistently hits the brief, and exceeds expectations. Over the past year, she has taken the reins on key campaigns that not only represent the agency but elevate its presence beyond. With professionalism and creativity, Sanya effortlessly guides projects to success and delivers outstanding results.

Career highlights

At 23, I was selected to move to Dubai and launch a digital marketing division, shaping its strategy and securing major clients like Honeywell and the Department of Energy. Now at Atteline, I’m evolving PR into a multi-channel powerhouse—integrating digital, social, and storytelling to create meaningful brand engagement. I’ve driven successful campaigns for NEXT, Subsbase, and Bateel, blending data-driven strategy with bold creativity. Passionate about purpose-driven storytelling and providing measurable results, my mission is to redefine the future of communications—where innovation, digital expertise, and creativity shape the next era of communications.

Guiding principles

I believe digital storytelling should feel personal, not just powerful. By blending social, PR, and data-driven strategies, I create connections that resonate beyond the screen. Innovation isn’t just about trends—it’s about understanding people, shaping narratives that matter, and using technology to bring brands and audiences closer in meaningful ways.

Side hustle

Photography is my creative escape—capturing moments and moods that often go unnoticed. Whether it’s street scenes, portraits, or everyday random beauty, I love experimenting with light and perspective. It’s a passion I’m exploring more deeply this year, turning a hobby into something that tells stories in a whole new way.

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