Campaign’s Digital Faces to Watch 2025 – Rochel Siason Defiño, Social Media Manager, Crowd

Campaign’s Digital Faces to Watch 2025 – Rochel Siason Defiño, Social Media Manager, Crowd

Age: 26

Nominated by Marwa Abdelsalam, Social Media Director:
I’m proud to nominate Rochel Siason Defiño for Campaign’s Agency Faces to Watch 2025. In just four months of working together, she’s made a lasting impression with her curiosity, dedication, and natural talent for social media. Rochel brings fresh ideas to the table, always ready to learn and grow. What stands out most is her quiet confidence, she doesn’t just get the job done, she genuinely cares about making an impact. I’ve no doubt she’s at the start of an incredible career, and this recognition would be the perfect encouragement for everything she’s set to achieve.

Career highlights

Not the typical social butterfly. I’m an introvert who started in sales, where conversations with hundreds of people shaped my character. The biggest lesson learned? “The answer is always no if you don’t ask.” Asking for an internship revealed a world of possibilities, evolving me into an ambivert in the process. That simple ask led me to co-managing digital marketing for global giants like the FII Institute (the one that recently featured Elon Musk), the Dubai Esports and Games Festival (under Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum’s patronage), and the UAE Pavilion at Expo 2020 Dubai.

Guiding principles

One, there’s always a solution. Two, every challenge has a way forward that sparks inspiration. Three, the past and future can’t be edited; life can only change in the present. Lastly, I’m still an intern in work and life, but Crowd is helping me optimise and grow, lesson by lesson.

Side hustle

Took a gap year to kickstart my finances beyond the 9-to-5. A memorable piece of advice: “Your network is your net worth.” Took it to heart and started diving into crypto, forex, and stocks, learning how to make money work on its own because real wealth isn’t earned, it’s grown.

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