Campaign’s Digital Faces to Watch 2025 – Omar Basheer, SEO Manager, Merkle MENA
Campaign’s Digital Faces to Watch 2025 – Omar Basheer, SEO Manager, Merkle MENA
Age: 27
Nominated by Ashraf Elbay, SEO Director:
Omar has been an invaluable part of our team, previously as a Senior Executive and now as a Manager. His strong work ethic, dependability, and dedication to client success set him apart. He consistently delivers outstanding results and takes full ownership of his clients’ needs. Always eager to learn, he welcomes constructive feedback and actively supports his team members. His positive attitude and willingness to help make him a true asset to our company. Working with Omar is an absolute pleasure, and his commitment to excellence continues to drive success for both our clients and our team.
Career highlights
Omar is a results-driven digital strategist with a strong background in search optimization, content marketing, and performance analysis. He has successfully managed multiple high-impact projects, ensuring seamless execution and measurable growth. With expertise in workflow management and stakeholder communication, he ensures teams stay aligned with business goals. His ability to blend data-driven insights with creative problem-solving has led to improved search visibility, engagement, and conversions. Omar has played a key role in scaling digital campaigns, optimizing technical frameworks, and refining content strategies to drive sustainable success in competitive industries.
Guiding principles
Omar believes in data-driven SEO strategies combined with adaptability to market changes. He values efficiency, collaboration, and continuous learning, ensuring that SEO initiatives are proactive rather than reactive. His approach focuses on solving SEO challenges, optimizing workflows, and fostering clear communication, all while maintaining a commitment to delivering measurable, long-term SEO success.
Side hustle
Beyond his role in SEO, Omar is passionate about asset management, specializing in real estate rentals and sales. He actively manages properties, optimizing rental income and market value while identifying profitable investment opportunities. His strategic mindset helps him navigate market trends, ensuring efficient asset growth and long-term financial success.
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