Campaign’s Digital Faces to Watch 2025 – Nabah Mistry, Account Lead, Fireflies ME Marketing

Campaign’s Digital Faces to Watch 2025 – Nabah Mistry, Account Lead, Fireflies ME Marketing

Age: 25

Nominated by VISHAL MENON, MANAGING PARTNER:
Nabah joined us on a contract basis and now heads our influencer and events division. It goes to show the impact she’s had.  Her expertise and dedication to what she does is absolutely incredible. Her ability to find a win-win situation for all the stakeholders involved has been brilliant. At her age, she is leading campaigns for the biggest local and global brands because she delivers results. Despite having her foot in multiple divisions, she’s been able to deliver with her grit and passion . She’s on track to lead our company soon.

Career highlights

As an Account Executive at fireflies, I’ve driven content, influencer, and events marketing for top brands like Sobha Realty, Aerie, Victoria’s Secret PINK, City Walk, JBR, Ticketmaster and more across the Middle East. My expertise lies in crafting creative, new-age content that delivers impact on social platforms while also fostering strong relationships with top influencers and creators in the region. With a keen eye for trends and creativity, I successfully lead high-performing campaigns that have helped brands hit millions in reach, awareness, and engagement. We’ve helped clients tell their stories through our strong network and creative approach to content.

Guiding principles

I prioritise high-performing content strategies, consistently analysing competitors to stay ahead. I focus on expanding and strengthening influencer relationships regionally, ensuring the perfect brand-influencer match for mutual success. Additionally, I cultivate a strong network of venues and vendors, enabling seamless event execution that delivers impactful results for our clients.

Side hustle

My passion really lies in the work I do at fireflies. I was one of the first people to join the founders, and I feel like I’ve grown with the company. Given this, my focus has been truly with the company itself. The fulfilment I feel here makes it my full-time hustle.

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