Campaign’s Digital Faces to Watch 2025 – Mohammed Adil, Senior Account Manager – Social, MORE Communications

Campaign’s Digital Faces to Watch 2025 – Mohammed Adil, Senior Account Manager – Social, MORE Communications

Age: 29

Nominated by Heba Moukayes, Business Director:
Mohammad Adil has been a game-changer in driving MORE’s social media success. With a storytelling mindset and data-driven strategies, he has transformed engagement into brand loyalty. His work with top brands and award-winning campaigns like Heinz’s “Unstainable Thobe” showcases his ability to craft impactful, results-driven content.

Career highlights

A creative mind with a data-driven edge, turning likes into loyalty and followers into fanatics. With over eight years of experience crafting social media strategies for top brands across FMCG, real estate, hospitality, and tech, he has worked with renowned names like ADCB, Majid Al Futtaim, Burger King, Jotun Paints, and Arla.

As a Senior social media manager, storyteller, and strategist with a Master’s in Digital Marketing, he contributed to the Grand Prix-winning Heinz “Unstainable Thobe” campaign at Dubai Lynx.

Guiding principles

• • Team First – We win as a blended experience team, passing knowledge like assists.
  •  Agility & Speed – We adapt, pivot, and execute like a fast-break play.
  •  Data-Driven Plays – Every move is measured, optimized, and strategic.
  •  Integrity & Ownership – We own the game, leading with trust and accountability.
  •  Long-Term Wins – We build sustainable partnerships, not just short-term points.

 

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