Campaign’s Digital Faces to Watch 2025 – Mohamad Saboury, Account Manager, Serviceplan Middle East

Campaign’s Digital Faces to Watch 2025 – Mohamad Saboury, Account Manager, Serviceplan Middle East

Age: 26

Nominated by Natalie Shardan, Managing Partner:
Focused, dedicated, and a true hustler, Moe Saboury lives and breathes advertising. He thrives on solving challenges, constantly pushing himself to learn and grow. His passion for the industry is matched by his ability to earn trust—both internally and with clients—effortlessly. Senior leaders value his sharp thinking and relentless drive, while clients see him as a trusted partner who delivers results. Whether tackling complex briefs or finding innovative solutions, he brings energy, expertise, and a commitment to getting things done right.

Career highlights

Holding a BS in Marketing – Mohamad started his advertising career working on the FMCG sector handling the PepsiCo beverages and snacks portfolio across KSA and North Africa. Since 2022, he shifted his client portfolio to destination marketing working on Yas Island and Yas theme parks. Today, Mohamad leads the rollout and execution of high profile and global campaigns for the Department of Culture and Tourism – Abu Dhabi, elevating Abu Dhabi’s international presence through impactful, strategically driven productions in a fast-paced environment.

Guiding principles

Mohamad strongly believes that advertising is a people’s business, and being a people’s person is the key to Client Servicing success.

Side hustle

Avid tennis enthusiast, plays three times a week to clear his mind.

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