Campaign’s Digital Faces to Watch 2025 – Mohab Essam, Creative Content Manager, TBWA\RAAD

Campaign’s Digital Faces to Watch 2025 – Mohab Essam, Creative Content Manager, TBWA\RAAD

Age: 29

Nominated by Tony Kayouka, Head of Social and Content:
Mohab is a Creative Content Manager who delivers. His technical savvy and organizational prowess are instrumental in optimizing the content creation process. Co-leading the content creators team, he ensures seamless execution and drives efficiency. His strategic input consistently elevates the agency’s content product. His commitment to both innovation and organization makes him a rising star in the content production field.

Career highlights

Mohab is a dynamic lead content creator and producer with a passion for storytelling, filmmaking and production. Starting his career at just 18, he has worked across six agencies between Egypt and the UAE, collaborating with leading global and local brands like Sony, General Mills, Expo 2020, Nissan, Pladis, and more. Specialized in crafting engaging, up-to-date social content on minimal budgets, he excels at turning briefs into impactful narratives. He currently leads the content creators’ team at TBWA\RAAD, driving best-in-class social content. With a strategic mindset and hands-on execution, he ensures creativity, efficiency, and high-quality results in every project.

Guiding principles

In content creation, agility is key—things does not necessarily go as planned. Efficiency is essential, with tight deadlines leaving no room for delays. Yet, quality and relevancy remain non-negotiable, as it’s what truly resonates with the audience. Balancing all three ensures impactful, timely, and engaging content every time.

Side hustle

Landscape and street photography, storytelling, football.

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