Campaign’s Digital Faces to Watch 2025 – Michael Matta, Sr. Executive – Planning, OMD UAE

Campaign’s Digital Faces to Watch 2025 – Michael Matta, Sr. Executive – Planning, OMD UAE

Age: 26

Nominated by Viktor Maksymov, Business Unit Director:
My day immediately becomes better after a chat with Micheal. His positive energy and enthusiastic approach helps him to thrive and motivate himself and the team around.

Michael shines as a standout within the agency. He has successfully managed significant clients that make Dubai proud, including Expo and Jumeirah. Most recently, he has been instrumental in working with Dubai Tourism, where he plays a crucial role in positioning Dubai as a top choice for global travelers. His contributions make him a valuable team member, and he is on a path to achieve remarkable success in his career.

Career highlights

I started my career in Planning and was immediately captivated by the industry’s dynamic nature. While the ever-evolving landscape keeps me engaged, tourism has become my true passion. Its constant shifts align perfectly with my love for media, offering endless opportunities for innovation. Through my work, I’ve gained extensive experience with emerging platforms like CTV, OTT, DOOH, and AI-driven technologies. These evolving mediums enhance my ability to connect with audiences across global markets, providing invaluable insights and expertise in adapting to the changing digital landscape.

Guiding principles

Words that I live by are “Growth begins at the edge of comfort.”

Side hustle

Photography was a passion-driven side hustle for me in Texas, and I’m excited to revive it by exploring the UAE’s rich culture along with it’s proximity to various countries, giving me the ability to travel while growing my side hustle.

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