Campaign’s Digital Faces to Watch 2025 – Meghety Bedrossian, Programmatic Executive, GroupM Nexus+A215

Campaign’s Digital Faces to Watch 2025 – Meghety Bedrossian, Programmatic Executive, GroupM Nexus+A215

Age: 23

Nominated by Ibrahim Ghazal, Head of Performance and Programmatic – GroupM:
Meghety, is a dynamic and results-driven digital marketing professional with a strong commitment to excellence in programmatic advertising. Her dedication, strategic mindset, and collaborative approach have been instrumental in delivering best-in-class campaign efficiencies and outstanding results for clients. As a natural leader and mentor, she actively nurtures talent within the team, guiding junior members and contributing to their professional growth. Her relentless work ethics, innovative thinking, and ability to navigate the ever-evolving digital landscape make her an invaluable asset to both the team and clients

Career highlights

As a Programmatic Executive, I successfully managed and optimized digital advertising campaigns for L’Oréal across platforms such as YouTube, Amazon, and premium publisher networks in the region. By leveraging advanced creatives and audience targeting strategies—including custom audiences, first-party data, and contextual targeting—I drove efficiencies across multiple brand divisions while exceeding industry benchmarks in key media metrics such as view-through rate (VTR), click-through rate (CTR), and engagement. My data-driven optimizations enhanced L’Oréal’s digital presence, expanded its multi-platform reach, and delivered impactful, measurable results

Guiding principles

I am driven by a deep curiosity for digital advertising, a passion for innovative programmatic strategies, and a commitment to optimizing campaign performance. In an ever-evolving programmatic landscape, I stay ahead by leveraging emerging tools and AI to enhance targeting, improve efficiency, and drive impactful results.

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