Campaign’s Digital Faces to Watch 2025 – Mayjane Najjar, Senior Executive, Zenith Media

Campaign’s Digital Faces to Watch 2025 – Mayjane Najjar, Senior Executive, Zenith Media

Age: 25

Nominated by Hisham Salem, Associate Business Director:
Mayjane is a powerhouse of creativity and reliability, combining her strategic media planning expertise with impressive digital and analytical skills. She has a unique ability to craft omnichannel media strategies that not only capture attention but deliver measurable results. Her creativity flows into every project, pushing boundaries and inspiring the team to think bigger. She is extremely proactive and always a step ahead anticipating needs to deliver solutions effortlessly. With her unwavering commitment and natural talent, she’s someone you can trust to always get the job done and exceed expectations.

Career highlights

I kicked off my career creating captivating content for F&B brands, then took a deep dive into performance marketing—an expertise that became my secret weapon in supercharging campaigns for public sector clients and NGOs working with tight budgets. When I transitioned into the media world, my combined knowledge allowed me to craft bold, high-impact media strategies for global and local clients. From the UAE’s first 3D activation on a curved screen to smashing the Guinness World Record for the largest indoor hoarding at an airport, my work has made waves, turning heads and grabbing headlines.

Guiding principles

My guiding principle is rooted in continuous learning—it’s the fuel that drives innovation and fosters growth. I stay adaptable, turning challenges into opportunities while ensuring success with openness and flexibility. Above all, I value authenticity, as it builds trust and nurtures lasting relationships. Staying true to myself is key to meaningful connections and progress.

Side hustle

The culinary world has always been a passion of mine, whether it was learning how to make pasta from scratch, or perfectioning my cupcake piping techniques. I’ve also recently started taking classes to master techniques of Asian & French cuisines. What I love about this hobby is it lets me unleash my creativity while sharing delicious creations with my friends and family.

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