Campaign’s Digital Faces to Watch 2025 – Mary Shana Thankam, Data Analyst, Chain Reaction
Campaign’s Digital Faces to Watch 2025 – Mary Shana Thankam, Data Analyst, Chain Reaction
Age: 28
Nominated by Ritvik Sharma, Data and Analytics Director:
I strongly recommend Mary for Campaign Magazine: Agency Faces to Watch 2025 – 30 Under 30. Her analytical expertise, passion for data storytelling, and drive for innovation set her apart. She has consistently demonstrated excellence, winning industry accolades and contributing to high-impact projects. Beyond her technical proficiency, she is an inspiring leader, actively engaging in the data community through conferences and mentorship. Her ability to translate complex data into actionable insights makes her an invaluable asset to any team. I have no doubt that she will continue to make significant contributions to the industry.
Career highlights
Mary is a dedicated data analyst with 3.5 years of experience, specializing in data visualization, storytelling, and uncovering actionable insights. She was awarded the Extra Mile Award – Data & Analytics at Chain Reaction in 2024 and was a top-five finalist in the Data Visualization Competition at the DataConnect Conference 2023. A continuous learner, she holds multiple certifications, including Amplitude, GA4, Segment, Braze and MoEngage. Additionally, she has published a research paper on customer churn analysis at an IEEE International Conference, demonstrating her commitment to advancing data-driven strategies and industry knowledge.
Guiding principles
Mary is committed to continuous learning, innovation, and excellence, always staying ahead of industry trends. She leverages data to drive informed decision-making and uncover valuable insights. Passionate about collaboration and community engagement, she actively contributes to data conferences and competitions, fostering a culture of shared learning and growth.
Side hustle
Mary is an active participant and speaker at industry events. She was a speaker at the Women in Data Science community event in 2022, a presenter at MeasureCamp Dubai in 2023 and 2024, and a speaker at the IAB MENA Masterclass 2024, sharing her expertise in analytics and data storytelling.
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