Campaign’s Digital Faces to Watch 2025 – Maria Saab, Social Media Executive, FP7 McCann

Campaign’s Digital Faces to Watch 2025 – Maria Saab, Social Media Executive, FP7 McCann

Age: 22

Nominated by Ibrahim Hasan, Head of Digital:
What Maria brings to our team is unlike any other. Her blend of professionalism, casual bonding, and fun energy creates a perfect balance that the team relies on during both intense deadlines and for maintaining a great atmosphere in the office. Her quick adaptability, excellent work management, and organizational skills put her on par with her line managers. Alongside her strong personality, Maria is both memorable and likable, always leaving a lasting impression on everyone she works with. She is an invaluable asset who elevates the team and the overall work environment.

Career highlights

I am a Social Media Executive at FP7 McCann, specializing in digital strategies that drive engagement and brand growth. I have managed key accounts like Heinz, OnStar, and Jif, leading to a 160% increase in followers. My work has contributed to multiple Cannes Lions and Effie wins in 2024. With expertise in content ideation, reporting, and social audits, I optimize strategies using tools like Rival IQ and Sprinklr. I have also worked with McDonald’s, Subway, and Abu Dhabi Tourism, blending creativity with data-driven insights to deliver impactful campaigns. Passionate about innovation, I continuously refine strategies to maximize results.

Guiding principles

I believe in blending data-driven creativity with strategic adaptability to craft impactful digital campaigns. Staying ahead of trends, leveraging insights, and optimizing strategies are key to my approach. Collaboration, continuous learning, and storytelling drive my work, ensuring every campaign resonates with audiences and delivers meaningful brand growth.

Side hustle

I enjoy helping my mom build and grow the social presence for her new shop back home.

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