Campaign’s Digital Faces to Watch 2025 – Mahmoud Khairy, Art Director, SOCIALEYEZ

Campaign’s Digital Faces to Watch 2025 – Mahmoud Khairy, Art Director, SOCIALEYEZ

Age: 27

Nominated by Ambreen Kazi, Creative Director:
Khairy is a standout talent in our agency, blending creativity with strategic thinking to craft compelling visual narratives. With an exceptional eye for design, he has consistently delivered work that not only meets but elevates client expectations. His ability to translate complex briefs into visually striking and effective campaigns sets him apart. Having worked on key accounts that involve the leadership of the UAE, Khairy brings leadership, innovation, and a forward-thinking approach beyond his creative skills. His passion for design and dedication to excellence have played a key role in our agency’s success, making him a deserving candidate for the ‘Agency Faces to Watch’ recognition.

Career highlights

With over nine years of experience in design and branding, Khairy is a visionary Art Director who has mastered the craft of visual storytelling. Leading a talented creative team, he specialises in graphic design, branding, and identity development, ensuring every project is both visually striking and strategically impactful.

His expertise has shaped high-profile campaigns for prestigious clients, including The Executive Council of Dubai, ENOC, UAE Media Council, Emirates NBD, Emirates Islamic, and UAE Artificial Intelligence. Passionate about pushing creative boundaries, he experiments with layouts, typography, motion, and digital storytelling, crafting immersive brand experiences that leave a lasting impact.

Guiding principles

Khairy is guided by creativity, resilience, and purpose—a vision shaped by his mother, Tafida Al Sayed, whose strength and sacrifices inspire everything he does. His passion for visual storytelling is driven by a desire to honour her, push creative boundaries, and craft impactful designs that leave a lasting legacy.

Side hustle

Recently, Khairy has embraced cooking as a creative outlet. Living alone in Dubai inspired him to master the art of preparing flavorful, wholesome meals—not just for health and fitness but for the joy of crafting something from scratch. Much like design, cooking is about balance, precision, and creativity, making it a deeply rewarding experience.

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