Campaign’s Digital Faces to Watch 2025 – Heba Mahfouz, Senior Social Media Manager, VML Dubai

Campaign’s Digital Faces to Watch 2025 – Heba Mahfouz, Senior Social Media Manager, VML Dubai

Age: 30

Nominated by Hamza Zaid, Head of Social Department:
Heba is a dynamic leader in social media, blending data-driven insights with bold creativity to push boundaries. Her commitment to excellence and passion for mentorship make her an invaluable asset to our team. She consistently delivers outstanding results while guiding and developing talent. We’re proud of her journey and excited to see her continue shaping the future of our social media success.

Career highlights

A dynamic digital strategist with over 9 years of experience in social media strategy and brand management, Heba has led digital transformations for finance, real estate, beauty, healthcare, and FMCG brands across the Middle East. Specializing in corporate communications, reputation management, and trend-driven content strategies, she excels in audience growth, engagement, and brand storytelling. With a track record of building strong brand presence, increasing footfall, and leveraging collaborations, Heba is shaping the future of digital marketing through innovative, data-driven strategies and a passion for mentorship and thought leadership.

Guiding principles

My approach to digital marketing is driven by innovation, authenticity, and impact. I believe in data-led creativity, crafting strategies that seamlessly blend trends with business objectives. Passionate about mentorship and storytelling, I champion humanized content that builds real connections, drives engagement, and transforms brands into cultural forces in the digital space.

Side hustle

Outside of digital strategy, I enjoy cooking, hosting, and bringing people together over good food and conversation. Music is another passion—I am a professional pianist! These hobbies give me a creative outlet and a way to unwind.

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