Campaign’s Digital Faces to Watch 2025 – George Oghgassian, Senior Account Executive, TBWA\RAAD

Campaign’s Digital Faces to Watch 2025 – George Oghgassian, Senior Account Executive, TBWA\RAAD

Age: 28

Nominated by Joe Lahham, Managing Director:
I am delighted to nominate George Oghgassian for Campaign’s Faces to Watch 2025. Drawing on his psychology background, George seamlessly merges strategic thinking with a deep understanding of human behavior. As a Senior Account Executive, he delivers standout campaigns through teamwork, organization, and unwavering respect for colleagues. He demonstrates remarkable creative problem-solving abilities in every project he undertakes. I am confident he will continue to excel in the years to come.

Career highlights

I have a psychology degree and even got two papers published in medical journals, but my love for ads pulled me into the world of advertising. Now, I get to combine strategy, creativity, and a deep understanding of what makes people tick to create campaigns that actually connect. I’ve been lucky to work with an amazing team, launching one campaign after another and bringing big ideas to life.

Guiding principles

I believe great work happens when people work together, stay organized, and treat others with respect. Teamwork drives the best ideas, organization keeps everything on track, and at the end of the day, just being a good person makes all the difference—in work, in life, and in every interaction.

Side hustle

On the side, I’m huge into sneakers. Not only does that love for sneakers get me what I want, but it also helps make money by selling a few that I don’t need.

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