Campaign’s Digital Faces to Watch 2025 – David Santo Domingo Enjuto, Paid Media Manager, Croud MENA
Campaign’s Digital Faces to Watch 2025 – David Santo Domingo Enjuto, Paid Media Manager, Croud MENA
Age: 28
Nominated by Yazmin King, Paid Media Account Director:
Their dedication, strategic thinking, and collaborative spirit have made a significant impact from the UK all the way to the MENA office. They consistently go above and beyond, whether through innovative problem-solving, mentorship, or driving outstanding results for clients. Their positive attitude and commitment to excellence make them a valued asset to both our team and the agency as a whole. Recognising David would highlight their contributions and inspire others to strive for the same level of excellence.
Career highlights
David Santo Domingo is a Paid Social specialist pioneering AI-driven strategies to transform digital marketing performance. Based in Dubai, he integrates advanced AI tools to optimize targeting, enhance creative effectiveness, and drive measurable impact. His work has delivered game-changing results, including a 92% reduction in CPA for a key Ooredoo product in one of the main markets and a 31% lower CPA using Meta’s Connectivity tool for telecom targeting. Passionate about innovation, David continuously pushes boundaries, helping brands maximize efficiency and stay ahead in an evolving digital landscape. His expertise in automation and audience intelligence is shaping the future of performance marketing.
Guiding principles
David believes in making digital marketing smarter, not harder. He champions cross-channel collaboration, ensuring Paid Social drives maximum impact. By harnessing AI and data-driven insights, he keeps brands ahead of the curve while keeping creativity at the core. His innovative approach transforms performance, efficiency, and the way teams work together.
Side hustle
David is always exploring new ways AI can improve Paid Social campaigns, from smarter audience targeting to better creative performance. He also keeps a close eye on digital trends and how social media is shaping brand storytelling. Outside of marketing, he has a keen interest in fashion and luxury.
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