Campaign’s Digital Faces to Watch 2025 – Clara Akl, Performance Executive, Mindshare MENA

Campaign’s Digital Faces to Watch 2025 – Clara Akl, Performance Executive, Mindshare MENA

Age: 24

Nominated by Ibrahim Ghazal, Head of Performance & Programmatic – GroupM:
Clara has truly excelled in her role, consistently delivering outstanding results across multiple global campaigns. Her dedication and commitment have been key drivers in the success of our performance campaigns this year. Clara approaches every challenge with a positive attitude and a solution-oriented mindset, ensuring that all tasks are completed on time and to the highest standard. Her ability to manage complex campaigns, while maintaining strong communication with both clients and internal teams, has been exemplary. Clara’s commitment to continuous learning and her passion for delivering top-notch performance make her a deserving candidate for this recognition.

Career highlights

I am a Performance Executive at Mindshare MENA based in Lebanon, managing the Qatar Airways account. With two years of experience in the media industry, I have worked with leading brands such as IKEA, HSBC, Al Futtaim, and Expo Dubai. My role involves setting up and optimizing campaigns across all digital platforms, focusing on performance and data-driven strategies. I am responsible for reporting, analyzing campaign results, and ensuring targets are met while consistently achieving KPIs. My work is driven by a commitment to delivering measurable growth and maximizing ROI for clients.

Guiding principles

I believe in being authentic, staying curious, and bouncing back from challenges. Honesty and transparency are at the core of everything I do, and I’m always eager to learn from each experience. My goal is always to deliver results that matter and make a lasting impact, while continually learning and evolving.

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