Campaign’s Digital Faces to Watch 2025 – Carl Ghosn, Associate Account Director, TBWA\RAAD

Campaign’s Digital Faces to Watch 2025 – Carl Ghosn, Associate Account Director, TBWA\RAAD

Age: 29

Nominated by Joe Lahham, Managing Director:
I am thrilled to nominate Carl Ghosn for Campaign’s Faces to Watch 2025. Carl has excelled across multinational accounts in Saudi Arabia and the UAE, showcasing exceptional account management and strategic thinking. He consistently delivers impactful results for our clients, demonstrating expertise in building strong relationships and championing creativity. Carl has a forward-thinking mindset and I see in him a future industry leader.

Career highlights

Born and raised in Lebanon, I pursued a double major in advertising and marketing before venturing abroad to build my career. I’ve had the privilege of working with multinational brands across Saudi Arabia and the United Arab Emirates, gaining expertise in account management and fostering business relationships. Beyond my professional journey, football has always been a passion of mine, fueling my competitive spirit and drive for excellence. Whether in business or on the field, I thrive on challenges and continuous improvement.

Guiding principles

My personal guiding principle is to stay curious and never hesitate to ask questions, even the seemingly trivial ones. I strongly believe that curiosity sparks new ideas, new ideas drive actions and actions turn to results.

Side hustle

Beyond my professional career, I have a passion for sneaker collecting, reselling, and investing. I also keep an eye on opportunities in the crypto market, exploring ways to stay ahead of trends and seizing new investment opportunities.

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