
Campaign’s Digital Faces to Watch 2025 – Bradley D’Coutho, Production Lead, Fireflies ME Marketing
Age: 27
Nominated by VISHAL RAJMOHAN MENON, MANAGING PARTNER:
Bradley has played an integral role in our growth. He started with us when we were just three and been with us as we’ve grown to a team of 10. He’s hardworking, dedicated and exceptional at what he does. He’s lead content for notable local and global brands and has been central to a lot of our offerings. Creating quality content is a given, but creating content that performs on socials is a whole other ball game. Our principle in the agency has been storytelling, and he knows how to tell stories well in formats that people want to watch.
Career highlights
A results-driven Production Executive, I spearheaded content strategy, production, and post-production for notable brands, including KIKO Milano, Sobha Realty, Casio Middle-East, Skoda, DMG Events, TGI Fridays, Rove Hotels, Sharjah Sustainable City, Victoria’s Secret PINK and more. With a focus on creative, new-age content for social platforms, I successfully led content campaigns that have reached and engaged millions across the Middle East. Over the last four years, my ability to blend innovation with storytelling and keeping up with the latest trends has allowed our clients to achieve massive success and build their brands online with a strong community.
Guiding principles
I’m always on the lookout for fresh, trending content formats that make an impact. Learning new tools, keeping an eye on competitors, and staying ahead of the game. I make sure our content aligns with the client’s vision while investing in the best tech to create high-performing social content.
Side hustle
I support Off The Record, a top nightlife concept in Dubai, crafting content that enhances its reach and engagement. Running for two years at leading venues, the event attracts 200+ attendees per edition, solidifying its presence in the region’s nightlife scene through fun, new age and edge content.
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