Campaign’s Digital Faces to Watch 2025 – Ashwin Menezes, Web Developer, Cheil MEA

Campaign’s Digital Faces to Watch 2025 – Ashwin Menezes, Web Developer, Cheil MEA

Age: 28

Nominated by Adeline Chew, Head of Brand Experience:
I enthusiastically nominate Ashwin to be the faces to watch in the changing industry. Despite being at a junior level, Ashwin demonstrates exceptional drive and innovation in his approach to development. His insatiable curiosity for emerging technologies and new media solutions sets him apart from his peers. Ashwin goes beyond conventional solutions, actively seeking cutting-edge approaches to deliver optimal results. His passion for digital innovation is evident in how he tackles challenges, consistently pushing boundaries to create forward-thinking solutions. The combination of technical aptitude and creative problem-solving makes him a rising star in our industry’s digital transformation landscape.

Career highlights

I am an accomplished software and web developer with a Bachelor’s degree in Computer Systems with Honours, oriented toward creating event technology solutions. My work spans a variety of topics that include Digital Signage, microsites, mobile games, and VR/AR experiences. I also have experience teaching software, web, and game development to kids aged ten to fourteen, which has helped me hone my skills in breaking down complex ideas into simple, easy-to-understand concepts.

Guiding principles

– User-first thinking – great experiences come from empathy.

– Inquiry is the best – there is always something new to learn.

– Clarity over complexity – complex ideas should be easily understood and communicated.

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