Campaign’s Digital Faces to Watch 2025 – Ashraf Hamad, Senior Social Executive, FP7 McCann

Campaign’s Digital Faces to Watch 2025 – Ashraf Hamad, Senior Social Executive, FP7 McCann

Age: 28

Nominated by Ibrahim Hasan, Head of Digital:
Ashraf brings a wealth of experience, seamlessly balancing strategic expertise with hands-on creativity. His deep understanding of regional culture and niche insights makes him an invaluable asset, while his calm, likeable demeanor earns him the trust of clients and colleagues alike. Whether managing campaigns, capturing content, or executing social strategies, his versatility ensures exceptional results.

Career highlights

I’m a Cannes Lions award-winning Senior Account Executive with a track record of managing top-tier brands like Riyadh Air, Subway, and Sony. With expertise in social strategy, content creation, and analytics, I drive engagement and grow communities across Instagram and TikTok. Passionate about storytelling, I craft impactful campaigns that enhance brand presence and deliver measurable success. My hands-on approach extends from high-level strategy to on-ground production, ensuring excellence at every step. Always adapting to the evolving digital landscape, I bring innovative ideas, mentorship, and a results-driven mindset to every project.

Guiding principles

I prioritise people,both clients and my team, ensuring confidence, excitement and alignment before every project. A positive and collaborative workflow fuels both passion and efficiency, leading to stronger results. When everyone is engaged and motivated, creativity thrives and success follows.

Side hustle

I’m passionate about indie brands and startups that celebrate UAE culture. I actively support streetwear brands through events, launches, and collaborations, both casually and professionally, helping to amplify their presence and connect with the community.

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