Campaign’s Digital Faces to Watch 2022 – Sara Addam, Digital Marketing  Manager, TikTok Bytedance

Campaign’s Digital Faces to Watch 2022 – Sara Addam, Digital Marketing  Manager, TikTok Bytedance

Age: 29

Fahad Osman, Head of Global Business Marketing, TikTok Bytedance: I believe that Sara is what they call “A talent to Watch and Grow”. Ever since she joined the B2B Marketing team, she has been a vital part of the Business Drivers at TikTok. She is definitely one of the best talents we have.

Career highlights

“But why study architecture and work in marketing”? is something I always get.

I didn’t foresee that I’d end up working in digital, but I’m not too shocked either – the two have a lot in common in arresting human attention. Three years into my architecture career, I found myself wanting to explore my analytical and creative skills across other channels, digital to be precise. Starting with working as a programmatic product executive, to joining the world’s fastest unicorn as a B2B Marketeer, the shift has been nothing but an outstanding learning experience!

Guiding principles

Two guiding principles:

The first is: “I don’t know” does not exist – it’s either I know and will work towards knowing better, or I’m on my way to finding out.

The second is: Accept it now, understand it later. Life will always come in the way, and time spent questioning “why me” is time wasted. Instead, do your best and the “aha” moment will follow.

Side hustle

Fitness has always been my passion, and so I got certified to teach two Les Mills programs:

Body Pump & Body Combat. Also, right before COVID, I founded my own business: Little Knotties, which features character-inspired knitted outfits for newborns. Still hoping to launch it soon!

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