Campaign’s Digital Faces to Watch 2022 – Michel Jad Saade, Sales Executive, DMS – Choueiri Group

Campaign’s Digital Faces to Watch 2022 – Michel Jad Saade, Sales Executive, DMS – Choueiri Group

Age: 27

Ramy Kassis, Sales Director, Dms – Choueiri Group: Jad has spent a considerable amount of time building up his expertise, while working on some of DMS’ most dynamic and successful regional FMCG clients. A firm believer in creativity, he is always up for taking on new challenges, assisting others, and eager to learn and grow alongside his clients and their businesses. An extremely likeable and approachable personality, Jad is passionate about his job, the communication industry in general, as well as the ever-evolving future of digital.

Career highlights

Prior to joining the media industry, my work was focused on a completely different domain. With technology always being a passion of mine, it was only time when I made the leap. Today marks my 3rd year at DMS, Choueiri Group’s digital arm.  Starting out as an industry executive handling FMCG clients to becoming specialized mainly in video advertising. My new role has allowed me to gain more exposure across multiple industries and tailor-make offerings to fit each client’s needs.

Guiding principles

Transparency and staying current are key to success.

Side hustle

Decentralized finance, such as cryptocurrencies, is revolutionizing today’s traditional financial system. With the current trends and adoption of digital currency, I believe it’s only a matter of time before it will become a pillar in our day-to-day trading. For this reason, I’m thoroughly intrigued and invested in this new direction.

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