Campaign’s Digital Faces to Watch 2022 – Maha Radwan, Account Manager, Isobar MENA

Campaign’s Digital Faces to Watch 2022 – Maha Radwan, Account Manager, Isobar MENA

Age: 26

Salma El Bashary, Account Director, Isobar MENA: As Maha’s direct manager for almost 2 years now, I’m very proud to have her on my team.

Maha has never disappointed me once. She is a very reliable, hard worker that I can depend on and trust even with the toughest tasks.

She always goes the extra mile to get the task delivered, perfectly. She also never gives up even when times get hard and challenging.

We believe we have chosen the best calibre for this scholarship as she has a great appetite for learning and enhancing her knowledge and stops at nothing to keep excelling.

Career highlights

My career has started around 5 years ago in digital marketing where I had the opportunity to work on a diverse portfolio of sports, NGOs, pharmaceuticals, banking and FMCGs. My passion lies in exploring new advertising tools that cater for each of my clients to create a success story. My career started with the region’s first online sports’ show on Twitter during the 2018 World Cup, Yalla Goal, which later won Best Live Show on Twitter MENA. Then I had a few successes in creating holistic campaigns with creative digital solutions and implementing insightful strategic tactics

Guiding principles

Integrity and efficiency are my main drivers when it comes to my work. Efficiently serving my clients with the best both creative and strategic integrity are the timeless crucial components of the ever-dynamic digital marketing field.

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