Campaign’s Digital Faces to Watch 2022 – Farah Saad, Social Media Executive, Netizency

Campaign’s Digital Faces to Watch 2022 – Farah Saad, Social Media Executive, Netizency

Age: 28

Walid Sanjad, Social Media Director, Netizency: Farah went from intern to full-time, in no time. Hiring her was a no-brainer, and she’s proven it every step of the way throughout her time with us. Her dedicated attitude, eagerness to help and grow, and her independence have been fundamental to her team’s success. Farah possesses the exceedingly rare quality of simplifying things that others typically overcomplicate, allowing her to manage a workload across some of our biggest and most challenging accounts. With the head she’s got on her shoulders, I expect you’ll be hearing her name much more in the future.

Career highlights

I come from a long line of digital natives – with 3 brothers who are veterans in the field, I actually got my start in the fashion industry, but it wasn’t long before I found myself at the frontline of digital marketing. Since joining Netizency, I’ve had the opportunity to work on a diverse range of accounts, including the Expo 2020 Dubai School Programme that we recently wrapped up, and TikTok For Business METAP. Being part of projects at that scale has definitely been a career highlight!

Guiding principles

Gratitude, first and foremost. I see every opportunity not only as a chance to grow but as an opportunity to add value to my organization and clients’ organizations. Having the chance to bring value to both myself and others is what drives me.

Side hustle

Art & music have always been a passion of mine, and I recently completed my first painting and started guitar lessons. I’m not that good yet, but I’m hoping one of the two will pan out and I’ll be rich and famous!

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