Campaign’s Digital Faces to Watch 2021 — Pranav Raut Dessai, Senior Digital Media Specialist, Boopin DMCC

Campaign’s Digital Faces to Watch 2021 — Pranav Raut Dessai, Senior Digital Media Specialist, Boopin DMCC

Age: 24

Nominated by Ovais Ahmad, Head of Programmatic & Performance Marketing, Boopin DMCC

Pranav is an ideal Digital Marketeer and possesses the right skill-set to excel in the field, so definitely a face to watch in 2021. He is a data-driven, analytical thinker, creative and team player.

Bio

25-year-old marketer with 4 years of experience in digital who is good with numbers (I think :p), which gives me the edge to understand and analyse ad performance to maximise ROI, resulting in the best combination of assets, channels and attributions. Highly experienced in lead generation & e-commerce campaigns across SEM, Social and re-marketing tools.

Next up? Further looking to expand my knowledge in advanced analytics, user behaviour with server-level tracking and cross channel attribution methods with unified device ids matched to a single user.

MENA Search Awards 2020 Winning Campaign (B2C) – HTMI x Home of Performance (wohoooo)

Guiding principles

‘Fortis Fortuna Adiuvat’ – Fortune favours the bold!

How has Covid changed your job?

With a lot of clients transitioning to digital, poses a new challenge of reaching the niche audience through the right online channel mix.

Personal Update – New company, new Role. So far it has been a smooth sailing ship in a rough sea!

Side hustle

Freelance paid campaign projects with some friends. Day trading on the Indian stock exchange.

Also in the process of building an offroading blog.

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