Campaign’s Digital Faces to Watch 2021 —Ailsa Sachdev, Account Manager, Edelman

Campaign’s Digital Faces to Watch 2021 —Ailsa Sachdev, Account Manager, Edelman

Age: 29

Nominated by Ken DePauw, Digital Director, Edelman

Ailsa is a key member of the team here at Edelman Middle East and is instrumental in leading the day to day activities across some of the world’s biggest brands. She is a creative thinker and problem solver looking to provide the best digital solutions for her clients using best practices but also thinking out of the box and suggesting new innovations. During Covid-19 Ailsa worked tirelessly to help navigate clients through the numerous everyday changes and their increasing focus on digital.

Bio

Driven by her passion for the world of digital marketing and social media, Ailsa takes pride in working across a range of consumer and corporate clients within Edelman’s Middle East portfolio. As an Account Manager, her goals are to showcase how an integrated approach makes communications all the better for both her clients and colleagues.

In addition to her role, Ailsa is an avid reader, boxer and is learning how to say “I’m hungry” in as many languages as possible – in preparation for when the destinations on her bucket list open up again.

Guiding principles

Always do everything with the best intentions, that way you are always being honest and always doing your best.

How has Covid changed your job?

When Covid-19 struck, brands realized that they need to connect with their audiences who are at home. In response, we launched a variety of initiatives and stepped up digital activities across existing and new clients. Now our thinking is automatically integrated and has accelerated an inevitable digital transformation.

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