Campaign’s Digital Faces to Watch 2020 – Sanjana Sadeesh, Marcom consultant, C2 Communications

Campaign’s Digital Faces to Watch 2020 – Sanjana Sadeesh, Marcom consultant, C2 Communications

Age: 26

Career path: I have come from starting out as a production manager and media enthusiast to exploring the world of marcoms with C2 Native since 2017. I have curated social content, and developed and implemented multiple marketing strategies to optimise sales and increase returning customer numbers for high-level brands in FMCG, automotive, service industries and B2B events. I was leading marcom consultant on the campaign that was recognised as the most effective marketing campaign of the year 2019 at the RetailME Awards.

Guiding principles

All through my life, I’ve picked up some amazing attributes from the people around me.

From family, friends to colleagues. Here are a few that have pushed me to go that extra mile:

Change is inevitable, so don’t fear it, just enjoy it. Don’t be afraid to put yourself in uncomfortable situations, break free and witness your true self. Take it one day at a time.

Trust your instincts.

Dream job

To create a space that brings people together, a space that is alive and refreshing. 15-year-old me called it a café, 18-year-old me called it events, 23-year-old me called it high-adrenaline challenge course. The 26-year-old me is still looking for that “never been done before” concept.

Side hustle

My side hustle is my constant chase at cracking that dream job concept. Being a nocturnal animal, sketching, doodling, painting, and getting crafty with my dreamcatchers keep me busy.

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