Campaign’s Digital Faces to Watch 2020 – Gina Maayeh, Account manager, social media, OMD UAE

Campaign’s Digital Faces to Watch 2020 – Gina Maayeh, Account manager, social media, OMD UAE

Age: 28

Karan Kukreja, general manager, OMD UAE: Gina is extremely passionate, proactive and has a strong grip of the social ecosystem. She is an avid content creator with an expanding footprint of followers for her personal profile as well.

Career highlights

Recently shortlisted as a candidate in the 2020 Dubai Lynx See it Be It female leadership programme. I’ve been in the industry for eight years, leading more than 20 local and regional brands across a wide portfolio (including aviation, FMCG, banking, telecoms, retail, government entities and automotive and more). Displaying social expertise by regularly hosting client and agency workshops. Awarded as the Most Improved Presenter in an OMD training course (yes, I watch a lot of Ted Talks). Recognised for contributing the caption in the win of RJ Trump Ads – Winner of Grand Prix Dubai Lynx 2017, Cannes Lion Bronze Win (with a previous agency).

Guiding principles

Take risks. Risk allows room for creativity, robust and unconventional solutions. It also allows us the possibility of being exceptional: A mentor from my previous job.

Dream job

As much as I love my career, my dream was to become a fashion designer.

Side hustle

I run a blog on Instagram creating content for a following of more than 55,000 around my passion points (fashion and much more). I aim to share authentic, tried and tested advice and instil confidence and positivity in the online community. I started this blog in 2015 after taking a fashion marketing course in London College of Fashion.

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