Campaign’s Creative Faces to Watch 2026 – Sally Chamas, Account Manager, FP7 McCANN
Campaign’s Creative Faces to Watch 2026 – Sally Chamas, Account Manager, FP7 McCANN
Age: 28
Country: Qatar
Nominated by Mazen Tannous, Business Director:
She works at the intersection of strategy, execution, and client leadership on some of Qatar’s most demanding accounts. Leading Ooredoo and complex banking brands have shaped her ability to deliver at scale, stay calm under pressure, and build trusted, long-term client partnerships.
What sets her apart is her consultancy-led approach. She doesn’t execute for the sake of output – she focuses on solving business problems, protecting quality, and ensuring every campaign delivers strategic and creative value. She leads cross-functional teams, mentors junior talent, and remains accountable from briefing to final delivery.
Career highlights
Account Manager with five years of experience leading high-stakes, high-visibility campaigns across telco, banking, and diverse industries in Qatar. Currently at FP7 McCann, managing Ooredoo – the country’s largest telco account – and delivering end-to-end 360° campaigns across ATL, digital, BTL, PR, and TVCs while aligning senior stakeholders and cross-functional teams. Previously at GREY, handling complex financial communications for Dukhan Bank and other brands, including IPOs and large-scale campaigns requiring precision and regulatory alignment. Recognised for calm leadership under pressure, strong client partnership management, and consistently delivering strategically sound, creatively impactful work.
Guiding principles
Sally believes in consultancy over execution for its own sake. She values precision, clarity, and meaning in every campaign, with a strong focus on long-term client partnerships, proactive problem-solving, and follow-through. Success, to her, is work that is strategically sound, creatively strong, and flawlessly executed.
Side hustle
She is a trend hunter and industry scout, always tracking what’s happening across marketing, media, and creative campaigns worldwide. She loves spotting ideas before they hit the mainstream, analysing why they work, and sharing those insights with clients and creative teams to inspire fresh and impactful campaigns.
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