Campaign’s Creative Faces to Watch 2026 – Mohammed Al-Ashram, Account Manager, TBWA\RAAD
Campaign’s Creative Faces to Watch 2026 – Mohammed Al-Ashram, Account Manager, TBWA\RAAD
Age: 24
Country: Saudi Arabia
Nominated by Dany Aouad, Managing Director:
Mohammad is definitely a face to watch for the future. His commitment, dedication and passion for the work are beyond his young years. He leads the relationship with Saudi German Health and shows immense maturity and know-how when it comes to dealing with the day-to-day responsibilities. He is a solution-driven individual who looks at the glass half full versus half empty.
Even at his young age and although surrounded by more senior people, Mohammad takes ownership of building agency morale and culture. He always goes the extra mile to make sure his colleagues are comfortable and at ease.
Career highlights
Mohammed Al-Ashram joined TBWA\RAAD and quickly learnt that speed alone does not win in this industry; clarity does. With experience across government, F&B, QSR and financial brands, he manages clients independently and leads conversations that shift direction when needed. His work includes McVitie’s centennial campaign, alongside regional campaigns for Ülker and Biskrem. He is brought in when expectations are high and timelines are tight. Mohammed does not manage tasks. He takes ownership, challenges when required, and ensures the work stands up in the market.
Guiding principles
Most work fails because people avoid hard conversations. Mohammed believes strong outcomes require challenge, not agreement. Clarity beats speed. Comfort weakens ideas. Accountability is simple: own the outcome, fix what falls short, and raise the standard every time.
Side hustle
Outside work, Mohammed runs Chelsea Pulse, an Instagram page dedicated to Chelsea with over 230,000 followers. What started as support became commitment. Transfer windows feel personal. Match days affect his mood. Loyalty is constant, even when performances are not.
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