Campaign’s Creative Faces to Watch 2026 – Diego Fernandez-Cid, Associate Creative Director (Copy), FP7 McCANN
Campaign’s Creative Faces to Watch 2026 – Diego Fernandez-Cid, Associate Creative Director (Copy), FP7 McCANN
Age: 30
Country: United Arab Emirates (UAE)
Nominated by Nayaab Rais, Executive Creative Director:
People like to say Diego’s biggest skill is being charming with the ladies and his mysterious flirting strategies. But if you really know him, you realise his real strength is how strategic he is with insights. He has a very clean way of cutting through noise to the human truth underneath, which is why his ideas travel. He also writes copy as smoothly as he raps (I know right, a man of many talents!). Teams gravitate toward him because he’s generous with ideas and calm under pressure. Clients trust him because he makes things simple. I rely on him blindly because he always comes through. And yes, the charisma helps, but his beautiful brain is the real weapon!
Career highlights
Diego Fernandez is an Associate Creative Director (Copy) from Madrid but is a lifelong Barça fan, which tells you everything about his ability to live with contradiction. Now based in Dubai, he has worked with global brands including IKEA, Jeep, Honda, Universal Music, Canon, Toyota, Lexus, McDonald’s, and Mastercard across many big network agencies. He picked up his first two Cannes Lions in his very first year for IKEA Real Life Series and just recently contributed to 10 Lions in a single year, including a Titanium shortlist. Ranked the 5th copywriter worldwide at Loeries 2026, Diego loves movies, mountains, music, and being a rule-breaker.
Guiding principles
Enjoy what you do. Joke around. Laugh often. Judge people by their good ideas, not their bad ones. Share your ideas, lines, layouts, logos, emailers, whatever, with the other teams. Take feedback. And if the feedback sucks? Say so. Oh, and listen to IOFA on Spotify.
Side hustle
Good at slicing apples
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