Campaign’s Creative Faces to Watch 2025 – Zuha Shaikh, UX Manager, Assembly

Campaign’s Creative Faces to Watch 2025 – Zuha Shaikh, UX Manager, Assembly

Age: 25

Nominated by Zoya Shahid, Head of CX:

Zuha has been amazing at understanding clients’ needs and translating them into measurable results. In her effort to upscale CX she has been able to revamp AFA websites, upscaling experience and business numbers. Since she entered the account, it has seen a 200% improvement in usability and design process. The turnaround times have gone down by 140%. With the design thinking framework at her core, she has been transforming businesses and helping them reach their full potential, making her a lethal combination of visual precision and business excellence.

Career highlights

I create experiences that help users accomplish their goals effortlessly—and enjoy the process. With design experience across various industries, I bring a fresh, unbiased perspective that balances user needs with product goals.

Guiding principles

Put users first—make things easy and enjoyable. Balance user needs with business goals, keep designs simple and clear, and stay adaptable across industries. Most importantly, design with empathy—it’s about how users feel, not just what they do.

Side hustle

After work, I am a dedicated cat butler to two of my furry friends.

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