Campaign’s Creative Faces to Watch 2025 – Yasmine Abbassy, Senior Executive – Content at Publicis Media, Publicis Media

Campaign’s Creative Faces to Watch 2025 – Yasmine Abbassy, Senior Executive – Content at Publicis Media, Publicis Media

Age: 25

Nominated by Dina Salem, Business Director – Content at Publicis Communications:

Yasmine is truly a rising talent within the social team, and I couldn’t be prouder of her progress. From day one, she stepped in with confidence, enthusiasm, and a strong understanding of the work, quickly adapting to the fast-paced environment. Her commitment, attention to detail, and ability to take ownership have been incredible to witness. Most importantly, she has earned the trust and respect of her clients, proving her reliability and dedication. Watching her grow and thrive has been so rewarding, and I have no doubt that she will continue to make a huge impact ahead.

Career highlights

Yasmine is where creativity, passion, and strategy come together. With a rich background in Digital Marketing across Retail, F&B, and Destination Marketing—think AlUla and Louvre Abu Dhabi—she’s a pro at turning brand stories into something unforgettable. Whether she’s crafting content that hooks or adding that perfect creative twist, Yasmine blends strategy with flair. Teamwork, storytelling, and creating content that sparks emotion are her secret ingredients. A true storyteller at heart, Yasmine doesn’t just deliver results—she turns every project into an opportunity to inspire and be inspired.

Guiding principles

The saying “If it doesn’t scare you, it’s not big enough” has always guided me to challenge myself and step out of my comfort zone, leading me to where I am today. I’m also grateful to my family, who constantly lights my way and supports me in everything I do.

Side hustle

I like to design different things such as garments to  bring my vision from thought to  life (still not a paid side hustle but hopefully will be)

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