Campaign’s Creative Faces to Watch 2025 – Yara Maalouf, Senior Social Account Manager, Memac Ogilvy Dubai

Campaign’s Creative Faces to Watch 2025 – Yara Maalouf, Senior Social Account Manager, Memac Ogilvy Dubai

Age: 28

Nominated by Karl El Hitti, Head of Social:

I’ve had the privilege of working with Yara across agencies, and her talent, finesse, and strategic vision are truly exceptional. She combines creative instinct with deep technical acumen, making her an invaluable force in the industry.

Career highlights

Yara is a Senior Social Account Manager with a BA in Advertising and Marketing, who specializes in social-first brand building. With full-picture digital experience gained by working on the client side, in influence boutique agencies, and with global network agencies, she injects every campaign with a social DNA. She’s partnered with brands like IKEA, Louvre Abu Dhabi, and Polestar contributing to standout campaigns like “Iconic Outdoors” and “Time to Take What’s Theirs”. Moving at the speed of social culture, she ensures brands don’t just exist online—they build thriving communities. Passionate about innovation and authenticity, Yara balances data with intuition to drive engagement and impact.

Guiding principles

I believe in clarity over clutter—every idea must have a purpose. Strategy is strongest when it puts people first, trends are tools, not goals, and instinct is only as good as the insights behind it. Above all, integrity drives my decisions—because impact matters more than noise.

==

Go back to main article: Campaign’s Creative Faces to Watch 2025