Campaign’s Creative Faces to Watch 2025 – Shenenka Fernando, Social Media Executive, Umami Communications

Campaign’s Creative Faces to Watch 2025 – Shenenka Fernando, Social Media Executive, Umami Communications

Age: 27

Nominated by Bianca Diaz Bates, Head of Creative:

Shenenka is one of those people who quietly make a big impact. She’s hard-working, sweet, and quietly hilarious—and somehow all of that comes through in her work. There’s this charm to everything she creates—a softness and humour that just clicks with people. It feels real, and that’s exactly why it resonates. She’s proof that content doesn’t need to shout to stand out. And behind the scenes, she’s as solid as they come—consistent, committed, and always ready to step up. She brings such a genuine, human touch to the work, and it makes all the difference.

Career highlights

Shenenka is a social media executive at Umami Comms with 8+ years of experience in social media and influencer marketing. She has worked with globally recognized brands across various industries, crafting engaging content and strategies. At Umami, she drives impactful digital campaigns for brands like LDC, Prime 52, Observatory Lounge, and Elder Square—blending creativity, strategy, and cultural insight to elevate their online presence.

Guiding principles

My guiding principles revolve around creativity, innovation, and staying ahead of trends. I thrive on thinking outside the box, bringing fresh ideas to the table, and ensuring every detail is thoughtfully executed. By staying curious and adaptable, I create impactful content that resonates and drives engagement.

Side hustle

Shenenka is the co-founder of fluencr, a bootstrapped influencer marketplace that helps businesses & influencers connect & collaborate through a digital platform.

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