Campaign’s Creative Faces to Watch 2025 – Sarah Helal, Social Strategy Manager, Havas Creative Middle East
Campaign’s Creative Faces to Watch 2025 – Sarah Helal, Social Strategy Manager, Havas Creative Middle East
Age: 26
Nominated by Ayah Mounzer, Social Media Director:
Sarah is a rare creative force in social and strategy, turning everyday moments into compelling brand stories. She has an exceptional ability to see the spark in the smallest details and transform them into impactful narratives that resonate. Her strategic mindset, combined with a deep understanding of digital culture, allows her to craft innovative campaigns that drive engagement and build brand love. Passionate, insightful, and always ahead of trends, Sarah doesn’t just follow the conversation—she creates it. Her talent, dedication, and visionary approach make her a standout in our industry.
Career highlights
With an integrated digital & social background, I’ve been in the industry for almost four years; driven by a passion for working at the intersection of brands and culture.
Having previously worked with brands like Mercedes Benz, I’m currently the lead strategist for a luxury hospitality group, helping over 40 brands drive a paradigm shift in the definition of luxury – building social resonance and meaningful connections. I find myself drawn to being a conduit for the creative chaos and counterculture of advertising.
Guiding principles
I over-index in understanding that humans, and culture, are most important. This school of thought requires stripping away the extraneous, mundane noise and focusing on purpose-driven, organic storytelling; rooted in the emotional undercurrents that are really the heart of the human experience. My core strategic philosophy and personal ethos: mistrust the measures.
Side hustle
I’m a Brazilian Jiu-Jitsu martial artist, a florist, an audiophile, an obscure traveller, and an epicurean food explorer. I’m a firm believer in art and philosophy as catalysts for systemic change. I mostly resonate with being a full-time abstract concept.
Go back to main article: Campaign’s Creative Faces to Watch 2025
