Campaign’s Creative Faces to Watch 2025 – Nuzeen Aziz, Designer, Publicis Groupe
Campaign’s Creative Faces to Watch 2025 – Nuzeen Aziz, Designer, Publicis Groupe
Age: 26
Nominated by Tahaab Rais, Group CSO, Publicis Groupe ME&T:
Nuzeen is our rock in the strategy community at Publicis Groupe. What does she not do? She helps us think more creatively. She helps us make things look more creative and cooler. She helps organize our award submissions and also inspires them and plays a crucial role in them. She also invests in her own growth and development by constantly learning and training harder. She also works hard. She’s committed. She’s loyal. She’s ambitious. She’s talented. She is a great teammate. And one you want to go into battle with. She deserves to be a Campaign Face to Watch.
Career highlights
I’m Nuzeen, the designer who infiltrated a team of strategists at Publicis Groupe and never left. I strategize design principles and translate them into tangible formats for brands like Anghami, Home Centre, Nana, SAUDIA etc. I juggle multiple hats, designer, strategist, award submission wrangler and occasional crisis manager when deadlines get wild. The best ideas break expectations, and real effort never goes unnoticed. I aim to be a pioneering force in strategic design thinking or at least someone who keeps things interesting.
Guiding principles
I see design as empathy made visible. It’s about understanding people, their needs, struggles, and joys and turning that into something they can feel and connect with. It’s about getting what people need before they even do and wrapping it up in something they can’t look away from. Because when the design looks stunning and actually means something, that’s what sticks around.
Side hustle
Creativity doesn’t believe in office hours, so bringing ideas to life isn’t just my job, it’s my side hustle too. When I’m not teaching kids Photoshop remotely, I was honoured to redesign the UAE Ministry of Foreign Affairs attestation stamp, exploring the world of microscopic art and intaglio printing.
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