Campaign’s Creative Faces to Watch 2025 – Noorhan Abdulwahab Abutabiekh, Communications Executive, Sagerlabs
Campaign’s Creative Faces to Watch 2025 – Noorhan Abdulwahab Abutabiekh, Communications Executive, Sagerlabs
Age: 27
Nominated by Nisrine Hajj Ali, Marketing Director:
As the client, I’ve had the pleasure of working with Noorhan, and she truly stands out as a Communication Executive.
Her creativity shines in every campaign, in the way she conveys our brief with the internal design team, to develop key visuals for our campaigns, ensuring they are both impactful and aligned with our brand.
Noorhan has a natural talent for crafting engaging social media videos and content that capture attention. Beyond her skills, she is a joy to work with. Incredibly kind, positive, and always collaborative.
Her dedication and innovative mindset make her a deserving nominee, and I strongly believe she deserves this recognition.
Career highlights
I come from a diverse background professionally, originally trained as a dentist before transitioning to marketing. Started as a content creator and community manager for a well-known mall in Iraq/ Baghdad, then grew into a communications executive, leading 360 campaigns, live activations, influencer collaborations, and brand ideations. I have worked closely with a very talented creative team of videographers and photographers, producing content calendars and directing shoots on a monthly basis, as well as working with inspiring designers to create engaging visuals that hit roadside screens all over Baghdad. Before getting into marketing, I used to be a freelance Graphic designer and mixed media/collage artist, and was selected to display my art in a gallery for aspiring artists. During International Women’s Day, I was recognised and celebrated as one of the Iraqi women in art for the year 2022.
Guiding principles
Creativity thrives on curiosity, resilience, and authenticity. I believe in pushing boundaries, embracing challenges, and staying adaptable in an ever-evolving industry. I believe that excellence isn’t just about ideas—it’s about execution. Above all, I strive to bring purpose and passion to every project, ensuring that my work leaves a lasting impact.
Side hustle
Beyond my professional role, I explore storytelling through blogging, video editing, photography, content creation, mixed media, and design. From crafting visual narratives to experimenting with collage art, I find inspiration in blending different mediums. My side hustle is a creative playground where I push artistic limits and share perspectives beyond traditional campaigns.
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