Campaign’s Creative Faces to Watch 2025 – Momina Khan, Art Director, LION

Campaign’s Creative Faces to Watch 2025 – Momina Khan, Art Director, LION

Age: 29

Nominated by Osama Siddiq, ECD:

Momina is always ahead of the curve, especially when it comes to integrating AI into our creative processes. She finds smart ways to use it without losing the human touch, making our work sharper and more efficient. Her creative instincts are spot-on, she brings fresh, strategic ideas to the table and executes them beautifully. She’s proactive, resourceful, and always looking for ways to push the work further. A true asset to any team!

Career highlights

I’m an award-winning Art Director known for creating bold, visually striking campaigns. I’ve brought brands like Volvo, Modesh, and Dubai Shopping Festival to life through story-driven design. I use AI to push my creative boundaries, from brainstorming to generating visuals, refining ideas faster, and exploring new techniques. I thrive on blending strategy with creativity. My artistic side extends into illustration, my work was published in The Sufi Tarot deck by Hay House, NY, a project that has gained global recognition.

As I expand my network in the region, I’m all about taking risks and making an unforgettable impact.

Guiding principles

I’m driven by a need to break the monotony, challenging norms, and finding excitement in the unexpected. AI fuels this process, helping me experiment faster, discover new perspectives, and unlock creative possibilities that go beyond the conventional, leading to work that feels fresh, bold, and impactful.

Side hustle

The Basic Blends is my side hustle, a hair oil brand born from tradition and bottled with love. My mom made this oil my entire life, and I had the crazy idea to turn it into something bigger. Now, I’m the creative, marketing, business, and operations team all rolled into one.

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