Campaign’s Creative Faces to Watch 2025 – Maya Hilal, Marketing Manager, The Bold Group

Campaign’s Creative Faces to Watch 2025 – Maya Hilal, Marketing Manager, The Bold Group

Age: 29

Nominated by Abeer Alessa, Co-founder/CEO:

Maya is a strategic and creative force in communications and marketing, driving impactful transformations with clarity and precision. She led the successful launch of a multi-subsidiary group, executed major rebrands, and positioned leadership in the media with a sharp, well-crafted narrative. Her ability to bridge strategy and execution sets her apart, navigating high-stakes challenges, aligning diverse teams, and shaping stories that resonate. She doesn’t just run campaigns; she builds brands, influences perceptions, and elevates every project she works on. Maya is a standout talent in the industry, undeniably one to watch.

Career highlights

Working in this industry has granted me the opportunity to experience different fields and work alongside diverse teams. I’ve worked across various sectors, including Almarai, Snapchat, the Ministry of Culture, and Sports for All, in addition to my latest achievement of leading the launch of seven subsidiaries under The Bold Group. Through this, I’ve gained extensive knowledge that success isn’t solely about developing and implementing a strategy, for change is inevitable. The true skill lies in learning how to work with these changing tides in real-world conditions, ensuring that the impact is both meaningful and lasting.

Guiding principles

I’m driven by the work itself; by the challenges, the possibilities, and the impact it can create. Leading with intention ensures that what I build doesn’t just succeed but lasts.

Go back to main article: Campaign’s Creative Faces to Watch 2025