Campaign’s Creative Faces to Watch 2025 – Manasi Bhaskar, Digital Account Manager, Arduina MENA

Campaign’s Creative Faces to Watch 2025 – Manasi Bhaskar, Digital Account Manager, Arduina MENA

Age: 28

Nominated by Ali Fathalla, Business Director:

As a Digital Account Manager at Arduina MENA, Manasi is the backbone of every project she touches—meticulously organized, detail-oriented, and unwaveringly dedicated. She builds trust and strong relationships with clients, adapting seamlessly to their ever-evolving needs while ensuring internal teams stay aligned. A true team player, she never hesitates to roll up her sleeves, often working late into the night—despite my insistence that she shut her laptop and get some rest. She does not rest till the job is done and done well. Keep an eye on her, she will go on to achieve great things in her career.

Career highlights

As a third culture kid, I grew up navigating multiple cultures, which sparked my deep connection with storytelling in advertisements. I’ve always resonated with ads that transcend cultural boundaries, delivering powerful messages in a short duration.

With 6 years in digital and social media, campaign management, strategy and content creation, I leverage data and content to craft compelling narratives that leave a lasting impression. Adaptable and forward-thinking, I use evolving marketing solutions to create campaigns that resonate globally.

My experience spans automotive, Q-commerce, E-commerce, FMCG, and tourism, working with clients like Al Futtaim, Etisalat, SAP, and Mauritius Tourism.

Guiding principles

– What’s coming is better than what’s gone, Rejection is Redirection.

– Do unto others as you would have them do unto you.

-Success is far greater when earned through overcoming obstacles than with ease.

– In most cases, collaboration often matters more than being right.

Side hustle

I hustle to create a side hustle so that the side hustle eventually becomes “the hustle”, but in the meantime, I jot ideas in my journal through travelling, cooking, writing, exploring, and learning through new and challenging experiences.

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