Campaign’s Creative Faces to Watch 2025 – Khouloud Salhi, Account Manager, Ykone
Campaign’s Creative Faces to Watch 2025 – Khouloud Salhi, Account Manager, Ykone
Age: 30
Nominated by Magali Rady, Regional Managing Director:
I’m thrilled to nominate Khouloud for Agency Faces to Watch 2025. Beyond her impressive skills, Khouloud is an extraordinary individual whose energy, vision, and approach have left a lasting impact on both our agency and the people around her.
At the core of everything Khouloud does is her genuine commitment to understanding and connecting with people. She has an exceptional ability to look beyond the surface and see the person behind the title—whether it’s a client, an influencer, or a team member. This personal touch drives her work and sets her apart as not just a talented strategist but someone who understands the real human element that makes campaigns successful.
She doesn’t just lead projects—she inspires those around her, fostering a sense of collaboration and creativity. Khouloud brings a rare blend of empathy, insight, and relentless drive that’s felt throughout the agency.
Her ability to innovate, combined with her refreshing and bold outlook on creativity, makes her more than deserving of this recognition.
Career highlights
A results-driven Influencer Marketing Specialist & Producer, I craft and execute strategic campaigns that bridge luxury, lifestyle, and digital storytelling. I have led high-profile influencer activations and brand experiences for global names like Dyson, Cartier, Piaget, and Casablanca, ensuring seamless execution and maximum impact. One of my proudest achievements was spearheading the award-winning campaign “Before Your Coffee Gets Cold” with Nescafé X ABtalks, blending storytelling with cultural relevance. With expertise in talent curation, production oversight, and content innovation, I am committed to shaping the future of influencer marketing in the MENA region and beyond through creativity and strategic vision.
Guiding principles
I live by a human-centric approach, believing that everything—whether in work or life—is shaped by authentic human-to-human connections. My guiding principle is to always consider what’s best for the person behind the title, the position, and the surface. For me, creativity goes beyond ideas or campaigns; it’s about personalising every interaction, and every approach, to honour individuality and foster genuine connections that make a meaningful impact.
Side hustle
Beyond my full-time role, I thrive as a freelance producer and assistant director, bringing stories to life through high-impact influencer activations, luxury brand collaborations, and visually compelling campaigns. Whether it’s orchestrating seamless productions for Visit Dubai, L’Oréal, or Prada, curating the perfect talent for a brand’s vision, or capturing moments that resonate, I love blending creativity with strategy. My side hustle isn’t just work—it’s a passion that fuels my drive to create, innovate, and leave a lasting mark on the industry.
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