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Campaign’s Creative Faces to Watch 2025 – Greg Brown, Creative Director, Concrete Creative

Campaign’s Creative Faces to Watch 2025 – Greg Brown, Creative Director, Concrete Creative

Age: 30

Nominated by Shehzad Contractor, Managing Director:

Greg is a strategic, insightful, and relentlessly driven creative. His ability to craft compelling narratives and deliver impactful work sets him apart. Leading creative at Concrete Creative, he brings vision and excellence to every project. His contributions to the industry are truly outstanding.

Career highlights

Greg Brown is a 30-year-old copy-led Creative Director based in Dubai. With a career spanning over 10 years, he’s had the opportunity to create and deliver work for some of the world’s foremost brands while crafting alongside some of the industry’s most brilliant advertising minds at agencies including MullenLowe, BBDO and Havas. With global recognition and numerous awards now under his belt, Greg now leads creative efforts at the Dubai-born creative start-up, Concrete Creative. He was also recently granted the UAE’s prestigious Golden Visa for his work which has contributed to the ongoing development of the country’s burgeoning creative industry.

Guiding principles

Pursue your passions with purpose and never fear failure.

Side hustle

Greg is the frontman of the rock band Karman Line. He also runs a boutique clothing label called Treedog, which he started with his wife, selling items online and in-store at Dubai Festival City Mall.

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