Campaign’s Creative Faces to Watch 2025 – Dana Al-Sheyyab, Senior Graphic Designer, Serviceplan Group Middle East

Campaign’s Creative Faces to Watch 2025 – Dana Al-Sheyyab, Senior Graphic Designer, Serviceplan Group Middle East

Age: 27

Nominated by Nishant Shah, Executive Creative Director:

Dana doesn’t just design—she conjures. Logos? Stunning. Websites? Slick. Moodboards? You’ll want to frame them. She works harder than a Wi-Fi signal in a basement and still finds time to hype up young talent like a motivational speaker in cooler sneakers. Always ahead of trends, she probably knew about that font before it was cool. A team player with taste—both in aesthetics and in keeping the agency from creative despair. And if all else fails, she’ll lift the mood with a karaoke performance so pitch-perfect, even the fonts take notice. Hire her before someone cooler does.

Career highlights

Dana Al-Sheyyab is a multidisciplinary designer born and raised in Jordan, now calling Dubai home—fuelled by caffeine and a playlist with an identity crisis (one minute Irish folk, the next Nancy Ajram). Into Arabic typography, she uses it to give a visual voice to the world around her. Her Arabic-centric work has been exhibited in Riyadh, Iraq, Belgium, Berlin, AlUla, Abu Dhabi, Doha, Kuwait and Dubai. When not geeking out over letterforms, she’s probably at a karaoke mic, proving creativity isn’t just visual. To her, Arab identity in design is timeless and unapologetic. Karaoke, anyone?

Guiding principles

Experimental, story-driven design with a human focus at its core.

Side hustle

Designer by day, illustrator by commission, artist at heart.

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