Campaign’s Creative Faces to Watch 2025 – Chaarulatha Ramesh Kumar, Motion Graphics Artist and Editor, Liwa Content.Driven

Campaign’s Creative Faces to Watch 2025 – Chaarulatha Ramesh Kumar, Motion Graphics Artist and Editor, Liwa Content.Driven

Age: 24

Nominated by Shantesh S Row, Executive Creative Director, Liwa Content.Driven:

Working with Chaarulatha has been nothing short of inspiring. From day one, she brought a unique blend of creativity, precision, and passion to our team. Her ability to transform ideas into visually stunning animations and edits is truly remarkable. She thrives under pressure, meeting tight deadlines with a calm, solution-driven mindset. Her work on the ProtecTasbih (Saudia Airlines) Activation Film, which won the Grand Prix at Dubai Lynx, is a testament to her talent and dedication. Beyond her technical skills, she’s a team player, a constant learner, and a true creative force. Any project is stronger with her on it.

Career highlights

As an animator, I thrive on transforming imagination into motion. Storytelling isn’t just my profession—it’s a calling. From a young age, creativity shaped my world, and after earning my Media Degree in 2021, I found my true passion in animation and editing – where movement, rhythm, and storytelling collide.

The fast-paced world of agency life felt like home from the start. Tight deadlines, high expectations, and the constant push for innovation have sharpened my craft. One of my proudest achievements was editing the Activation Film for ProtecTasbih (Saudia Airlines), which won multiple awards, including the Grand Prix at Dubai Lynx.

Guiding principles

My creative mantra is simple: Do it with passion. Never stop learning. Stay open.

Art isn’t just what I do—it’s who I am. I observe, adapt, and push boundaries.

I seek the next challenge and embrace every opportunity to grow. Passion fuels me, and curiosity keeps me evolving.

Side hustle

Creativity isn’t confined to pixels. Before animation, there were paintbrushes and sculpting tools. I’ve crafted handmade jewellery, sculpted with clay, and continued my journey in painting. These tactile experiences remind me that artistry is personal, deeply fulfilling, and limitless. From screen to canvas, my goal is to create something meaningful.

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