Campaign’s Creative Faces to Watch 2025 – Aya Abi-Saleh, Senior Account Manager, Saatchi & Saatchi

Campaign’s Creative Faces to Watch 2025 – Aya Abi-Saleh, Senior Account Manager, Saatchi & Saatchi

Age: 27

Nominated by Line Mansour, Associate Account Director:

Aya is a force of nature—driven, passionate, and endlessly curious. She has an insatiable appetite to learn and an unwavering commitment to excellence. She is known to be the agency’s energiser, always pushing boundaries and inspiring those around her. It is a privilege to watch her shine, and she will continue to make waves in the industry.

Career highlights

I’m a storyteller at heart and a strategist by trade. Passionate about purpose-led creativity, I’ve had the privilege of working on some of the world’s biggest brands—Visa, Nespresso, Oreo, Essity—and shaping tech pioneers like G42, in addition to regional giants like Majid Al Futtaim and Omantel.

 

Winning Bronze at Cannes Lions for Taboo Totes, a campaign breaking menstruation taboos with Nana Essity, was a career-defining moment. But beyond awards, I thrive on pushing boundaries and shifting conversations. I’m always looking for the next challenge where strategy, culture, and creativity collide.

Guiding principles

I am guided by curiosity, passion, and a purpose-led growth mindset. I believe in continuously challenging myself, embracing new perspectives, and pushing boundaries to drive meaningful impact.

Side hustle

In my free time, I fuel my passion project, an initiative dedicated to connecting creatives and celebrating creative expression in all its forms. Whether through art, design, architecture, food, or tablescaping, I create a space where ideas thrive and creativity lives.

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