Campaign’s Creative Faces to Watch 2024 – Rhea Jhaveri, Senior Art Director, Create Group
Campaign’s Creative Faces to Watch 2024 – Rhea Jhaveri, Senior Art Director, Create Group
Age: 30
Nominated by Kim Jerbo, Executive Creative Director:
Even though I’ve only been on the team with her for a short while, I’ve gotta say, Rhea, is a real standout in the team. Right from the get-go, her energy and proactive attitude have been super impressive. She dives into projects with full force, showing off her hard work and dedication. She’s proven her talent as a manager through some intense moments that would normally knock others to the ground. I enjoy the projects we are working on as she brings fresh and confident ideas to the table.
Career highlights
Rhea’s a creative storyteller, weaving narratives across MENA. From spearheading campaigns like ‘Feminine Arabic’ and ‘Astronomical Sales’ for tech giants like Mastercard to directing an ad film for YSL Beauty, she’s made her mark. Committed to impact, she earned the Publicis Sapient Core Value Award for ‘Embracing The Future’. Rhea led visual uplifts for prestigious governmental and real estate clients, rapidly enhancing brand engagement. She even represented Create at the PIF offices in KSA, showcasing her leadership and strategic skills, cementing her reputation as a creative force.
Guiding principles
Rhea believes in blending hard work with self-worth, while prioritising authenticity. She believes in giving 100%, valuing humility, respect, and empathy. Grounded, she embraces life’s curveballs and aspires to live a life worth writing about—keep an eye out for her future (controversial) book!
Side hustle
Rhea’s fascinated by filmmaking, both in shooting and editing. She also creates brand identities for side hustles of her friends, family, and even her dogs! Venturing into UI design, she previously prototyped COVAX, a vaccine delivery app, and now enjoys creating digital art while tapping into AR.
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