Campaign’s Creative Faces to Watch 2024 – Rebecca Abou Assaly, Social Media Specialist, AGA ADK

Campaign’s Creative Faces to Watch 2024 – Rebecca Abou Assaly, Social Media Specialist, AGA ADK

Age: 24

Nominated by Hamza Sabeh, Social Media Manager:
In my collaboration with Rebecca, her prowess as a content queen shines brightly. She approaches projects with fresh perspectives, consistently thinking outside the box. With her leadership skills, she adeptly guides teams towards creative excellence. Rebecca possesses a remarkable knack for dissecting social media analytics, unraveling insights that drive impactful strategies. Her commitment to collaboration ensures cohesive messaging across all channels, fostering synergy within our teams.

Career highlights

At 16, I embarked on a work journey, immersing in part-time gigs, full-time roles, freelancing, and shadowing pros. Each move enriched me, hailed by mentors for my zeal and adaptability, deeming my mind a goldmine. Yet, beneath praise, lay relentless dedication and pursuit of growth. I recall the exhilaration of my debut triumph—Silkor’s campaign, elevating SM metrics remarkably. It ignited my ardor for perpetual experimentation and advancement, perpetually striving to surpass past triumphs.

Guiding principles

Growing a brand’s social media presence is a tricky procedure, but I’ve learnt to trust the process. I do a lot of research, analyze plenty of data, and I always find a new trick to apply. Why? Simply because the digital landscape is everchanging, but so am I.

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